Identity boards
Type, color and imagery, brought into one direction.
Brand identityYour brand.
Your brand.
In everything you make.
Set your colors, fonts and logo once. Every design you create starts on brand.
More than a logo.
Brand guidelines
The rules that keep every project consistent.
Everyday applications
Business cards, stationery and digital touchpoints.
Launch assets
Social and presentation frames to introduce the new look.
Try a prompt.
Independent studio
Build a brand direction for an independent architecture studio. Pair restrained typography with warm neutrals and one vivid accent. Include a brand board, stationery and a cover.
Wellness brand
Create a calm but distinctive identity for a wellness brand. Use soft green, warm white and editorial typography across a palette board, product card and social post.
Local bakery
Design a friendly bakery identity with a warm wordmark direction, a three-color palette and expressive headlines. Show a menu, a takeaway label and an opening announcement.
Frequently asked questions.
What should a brand identity include?
Start with a visual direction, a color palette, typography and imagery. Then show how those choices work together in everyday applications.
How do guidelines help a growing brand?
They make the important decisions easy to repeat, from headline styles and logo spacing to the way imagery is selected.
Where should a new identity appear first?
Choose the touchpoints people see most: your social presence, a presentation, product packaging or printed materials. Build from there.